Check out this Kelly Clarkson Remix I did with my good friend DJ Reidiculous. Stay tuned for more collabos with Reidiculous.
Electronic Dance Music has long enjoyed mainstream acceptance over in Europe since the late 80s. However, the tides have turned where EDM in America has turned into a billion dollar industry according to Joel Zimmerman, head of the Electronic Music division at the William Morris Endeavor agency.
Just last week, Diplo, A-trak, and Skrillex were the cover story in Billboard Magazine, the music industry’s news authority.
The video interview which you can view here, with three of EDM’s most recognizable faces gives great insight of how the genre got here and where it’s headed.
Just this past Sunday with over 47 million people watching America’s largest event – The Superbowl also witnessed one of EDM’s rising stars Producer/DJ Avicii featured in a Superbowl commercial. At $3mil per Superbowl spot on the network, that is huge money for an advertiser to spend and they chose to spend it on the movement.
Need more examples of the EDM revolution?
NightCulture Inc. makes beautiful music history by becoming the first ever Electronic Dance Music (EDM) oriented company to trade on the public markets. Their ticker symbol NGHT can be viewed and traded on the OTC BB.
“This is an exciting time for our company. We live, eat, and breathe Electronic Dance Music. What started as a one-city concert promoter has turned into a multi-city promotional and marketing engine that touches people’s lives through music and arts,” stated Michael Long, CEO of NightCulture Inc.
How’s this for more proof that the EDM Revolution in 2012 is here?
For the first time, the Grammy show will put the spotlight on the genre with a segment featuring Grammy nominees Deadmau5, the Foo Fighters, Chris Brown, David Guetta and Lil Wayne, all performing in a tent space amid 1,000 fans.
“We decided to go all out this year,” Ehrlich said of the performance taking place outside the Staples Center in Los Angeles, where Sunday’s ceremony will be held. “All we’re going to try and do next week is to try and put the home audience in the middle of it. … It is more than just sitting there and watching it.” For more info go to Grammy.com
From the cover of Billboard Magazine, The Superbowl, The Stock Market, to the Grammy’s, Electronic Dance Music has placed itself deeply in America and it’s only February. The Revolution may have started long ago in America, but 2012 is going to be the year EDM kicks down all the doors while everyone will be rushing in to be a part of it.